Create an Instagram Bio that Bangs – Caitlin Bacher Style!

Create an Instagram Bio that bangs Caitlin Bacher Style


I watched an awesome webinar this morning presented by Caitlin Bacher about how to totally rock the shiz out of your Instagram account and I wanted to share the brilliant tips she taught about creating a bio that bangs (rather than one that blows, wipes, sucks or bites the big one).

Here goes…

Grab your phone (if it’s not permanently attached to your hand already) and open up Instagram.

Imagine you’re anyone but yourself and read your bio.

How do you feel?

Are you chomping at the bit to learn more?

Have you had that rush of “YEEEEEEEEEEESSSSSSSSS! I’m so glad I found you. I NEED you, you awesome solution to my problem you!”?

Are you ready to sign up, stalk yourself or pay yourself metric butt-loads of money based on your bio?

Ahhhhh, maybe not.

If your bio is blending into a pool of same-samey-ness and it’s as clear as mud what you do, it’s time to up your Insta-game.

Caitlin says:

A good bio will stop someone in their tracks.

Yep, that’s right.

A good bio is like a punch in the face – you weren’t expecting it and it stopped you in your tracks (though unlike a punch in the face, a good bio won’t leave you with a black eye).

So here’s Caitlin’s recipe for a rockin’ bio that’ll bring more of your right people your way and have them begging for more.

Let’s start with Caitlin’s IG bio and we’ll break it down step by step.


Caitlin Bacher Instagram Tips

Increase sales with Instagram while you watch Netflix and eat gummi worms. Grab my free Instagram course right here –
Pretty cool huh?

Here’s the step by step breakdown.

ONE :: Start with an Attention Grabbing Pain Point

Tell your reader EXACTLY what you’re helping them with. What is it they want to do, be, have or achieve?

What’s that elusive goal they’re trying to rock?

What’s the SOLUTION they really want and need that you can offer.

Caitlin’s tip here is that pain points usually fall into one of three categories and people either want:

  • More time
  • More money or
  • More freedom

And if you’re not sure what pain point you help solve for your clients then ask them! Send a survey to your mailing list and ask them “What is your number one struggle right now?” {Note – don’t go into every Facebook group you’re in and ask this, they’re not REALLY your audience and also, it’s kind of icky because people do it ALL. THE. TIME.}

When you’re speaking to your ideal client’s pain point, keep it positive.

Think of it this way, if Caitlin’s bio said “Do you suck at Instagram and have no followers? Sign up for my free course” how’s that going to make you feel? Pretty crappy about yourself, right? So when you’re talking with your peeps, keep it upbeat.

TWO :: Make it Relatable

Have some fun, share a fun fact and give people something to relate to.

For me it’s pyjamas (or trackies/sweatpants depending on where you’re from), chocolate, couch time, 80s pop + dance music and owning my dork-dom.

In Caitlin’s bio her relatable hook is eating treats and watching TV (Netflix and gummi worms).

It’s awesome for a few reasons.

First up, it shows you’re human.

Second, it offers up the “me too” factor.

Third, it helps you connect with the people you really want to connect with – YOUR audience. Because if you talk about loving working in your PJs, or from the couch, or loving Netflix and the person reading that doesn’t relate, then they’re not your people!

So sharing a little something means you’re putting your awesome personality out there and also making it crystal clear that you’re not for everyone (and that’s awesome too).

THREE :: Call to Action

The final step is to let people know EXACTLY what action you want them to take.

Give them one, single action to take, make it super clear and (preferably) make what you’re offering free (because offering freaking amazing value for free is a great place to start building a new relationship – it’s all part of that know, like and trust factor all the biz bosses talk about).


The Banging Bio Recipe in Action

You can’t access a recipe like that and not sample the goods. So, inspired by Caitlin, I’ve taken the Banging Bio Challenge (I just made that up) and revamped my Instagram bio.

Here’s the snooze-worthy, cookie cutter, lame-o bio I had pre-webinar (thank goodness for phone screenshots – I got so excited about updating my bio I forgot to take a screen grab first!).

Sarah Jensen Instagram

Aaaand, here’s my bangin’ new bio (that’s already brought new people to my mailing list. Boo-yah!).

Sarah Jensen Instagram


Ok grammers, now it’s your turn to take the Instagram Banging Bio Challenge!

Here’s how:

  1. Screenshot or write down your existing bio (so we’ve got something to compare to later).
  2. Read your bio.
  3. Is it rocking? Awesome, keep it and continue your reign as grammer supreme.
  4. Is it ready for some rocking? Sweet! Follow the rocking bio recipe above and re-write your bio.
  5. Read your new bio and congratulate yourself on the supremely fine work.
  6. Update your bio on Instagram so the world can revel in your awesomeness.
  7. Share your old bio and your new bio in the comments so we can all celebrate and high five each other.
  8. Use the hashtag #RockYourGoals on your latest IG post so I can check our your Instagram account and celebrate you there too!

Now go forth and be awesome!

And if you want to know more about rocking your Instagram from the super cool Caitlin Bacher, check out her website and follow her on Instagram.

Not affiliated (just obsessed + in love) with Instagram. Images via Caitlin Bacher on Instagram.

9 Comments on Create an Instagram Bio that Bangs – Caitlin Bacher Style!

  1. Elizabeth
    20/05/2016 at 7:09 am (2 years ago)

    This is spot on Sarah! Yes it’s absolutely all about the copy. I initially went with the minimal copy/summary trend for a while then finally tweaked my bio copy into how I serve my clients. I’m obsessed with your Instagram feed btw 😉

    • Sarah Jensen
      29/05/2016 at 11:11 am (2 years ago)

      I’m with you – I just had the point by point version of me and what I do online but that’s not really going to connect or stand out. I love the tips Caitlin shared and they’ve definitely helped me grow my Instagram and my community (mailing list). And thanks for the IG love gorgeous one, love your feed too. {mutual admiration society} xxx

  2. Kate at Tell Me Tuesday
    15/05/2016 at 9:45 pm (2 years ago)

    I loved this webinar! When Caitlin talked about your audience wanting more time/more money/more freedom, I was like “duh! I can’t believe I never thought about this!”. Now, I’d love your feedback:

    Current bio: DIY | Recipes | Travel | Free Resources. Perth, Australia,

    Option 1: Want to learn how to kill it in the kitchen, mix awesome cocktails and indulge your creativity in less time?

    Option 2: Helping you entertain like a boss, become a queen in the kitchen and master cocktail mixology without breaking a sweat.

    What do you think?

    • Elizabeth
      20/05/2016 at 7:10 am (2 years ago)

      I like option 2 the most!

    • Sarah Jensen
      29/05/2016 at 11:06 am (2 years ago)

      Soooo much goodness in that webinar and I had so many ‘duh’ but at the same time ‘a-ha!’ moments too. 🙂 My vote goes for option 2 – it absolutely ROCKS and it’s got me sold! Amazing work lovely lady.

  3. Natalie Thompson
    13/05/2016 at 6:28 pm (2 years ago)

    Thanks for this article Sarah! I love my new profile. Old: APD, blogger, mum of 2 boys-Passionate about the non-diet approach to health. Free ebook New: Ready to non-diet + build a positive relationship with food/body whilst eating what you love? ⭐️ Free e-book

    • Sarah Jensen
      14/05/2016 at 4:16 pm (2 years ago)

      Awesome work lovely and your new bio is great! Thank you so much for sharing. 🙂

  4. Julie
    13/05/2016 at 5:54 pm (2 years ago)

    This is brilliant I’m going to work it on this weekend. Instagram is something I really struggle with. That and Snapchat. Don’t get Snapchat

    • Sarah Jensen
      14/05/2016 at 4:16 pm (2 years ago)

      Have fun with the challenge Julie and I can’t wait to see what you create. P.S. I don’t get Snapchat either. 🙂


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