In this episode of Rock Your Goals the podcast SEO expert and copywriter extraordinaire, Camilla Peffer walks you through exactly what you need to know to get started with SEO, including which headings are important, where to place your keywords, how to name your photos and more. She also shares some of her favourite resources, including keyword search tools, so you can really rock your website’s SEO.
Camilla also busts through some common SEO myths so you know what’s fact, what’s fiction and what really matters when it comes to SEO.
Last but not least, we’re talking copywriting; why “what you say is just as important as what you sell”, when to stop DIY-ing and hire a copywriter, plus how to connect with a copywriter who’s right for you and your business.
This episode is packed with simple, practical, do-able tips to help you feel more confident when it comes to SEO and copywriting – I hope you love it.
Listen to the Podcast
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AHA! moments from the episode:
- What you say is just as important as what you sell
- SEO isn’t a magic bullet, it’s part of a larger marketing mix.
Resources from the episode
Visit Camilla’s website to access her free SEO cheat sheet
Google Keyword Planner (set up a free Google Adwords account to access)
P.S. If you enjoyed this episode, you might also enjoy the conversation I had with Kate Toon about SEO in episode 11 of Rock Your Goals the Podcast.
+ Loving shout out to the amazing Ane Novak who created the wonderful tune “Happy Day” (the awesome intro & outro music to Rock Your Goals the podcast) which still gets me grooving in my seat every time I hear it.