Rock Your Goals The Podcast : Episode 15 – Jaclyn Carlson

Jaclyn Carlson Blog Society

Today I’m talking with the amazing Jaclyn Carlson.

Jac is the founder and CEO of Blog Society and she teaches entrepreneurs how to fall in love with marketing and market their business fearlessly.

We’re talking about everything from storytelling and community building to social media strategy and where to start with marketing your business if it’s feeling scary or hard.

We’re also talking about support networks, self-care and the big shifts that happen when you start your own business. Plus Jac shares the tools she’s used to ditch fear, frustration and comparison, how she’s built an engaged community and why you don’t have to follow the crowd to kick ass in business.

Jac is such an incredible woman and she’s shared so many fantastic pieces of wisdom in today’s episode. I have to admit, I found myself writing notes about how to market my business when I listened back to this episode, so I just know you’re going to love it!


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Here’s what we’re talking about

  • Reframing marketing from scary and sleazy to storytelling and connecting with your community.

  • Where to start if you’re new to marketing.

  • Why having a plan will help you say yes to the right opportunities.

  • Defining success for yourself.

  • Ditching FOMO and harnessing the fear for good, rather than evil!

  • Multiple income streams and why you need them for balance and growth in your business.

  • Going your own way, shining your own light and following your instincts.

  • Your “WHY” – how it shapes your business and your community.

  • Support networks, self-care and accountability – why they’re the foundations of your sustainable + successful business.

  • Harnessing your own energy, finding your groove and doing what works for you.

  • Comparison, envy and jealousy – why they’re totally normal, what they really signal and how to let them go.

  • Building relationships, not numbers online.

  • Plus, Jac shares her top list building tips and why it’s time to make friends with Google Analytics!

Resources mentioned in this interview

The Life Changing Magic of Tidying Up by Marie Kondo^
Hello Bar
Pop Up Ally
Google Analytics Academy

Other great resources

Blog Society Facebook Group
Digital Bravery eCourse

Connect with Jaclyn

Blog Society

What’s been your biggest learning from today’s episode? Share in the comments below.


Don’t miss an episode! Subscribe on iTunes or Stitcher and if you’re loving Rock Your Goals the Podcast please take a minute to leave a review.

P.S. Loved this episode? You’re going to love this chat I had with Branding Maven Anna Dower.

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4 Comments on Rock Your Goals The Podcast : Episode 15 – Jaclyn Carlson

  1. Nicole @Nicole's Lifestyle Lounge
    29/03/2016 at 11:29 pm (2 years ago)

    This was an awesome interview. I connected a lot with Jac. Most people only share the glitzy side and forget the other for balance. When I work with clients I try to remind them That it took me lots of hardwork, tears, grit and tenacity. That’s one of the reason I started my new blog for like-minded and passionate women like myself.

    • Sarah Jensen
      31/03/2016 at 5:40 pm (2 years ago)

      Good on you for sticking with it Nicole and congratulations on starting your new blog. I wish you all the very best with it. x

  2. Jaclyn Carlson
    29/03/2016 at 10:56 pm (2 years ago)

    SO proud to be chatting with you Sarah – it was such a blast and we could have talked for hours. It’s all about getting real and sharing honest advice about the roller coaster that is running your own biz! Thanks for having me, xx Jaclyn

    • Sarah Jensen
      31/03/2016 at 5:40 pm (2 years ago)

      Awww, it was an absolute blast Jac. Loved our chat. I’ll be listening back to it myself because you shared so much juicy goodness and brilliant tips to grow a wonderful, connected, engaged community and how to fall in love with marketing. Thank you again and can’t wait for a catch up episode later in the year. So much love and respect for you beautiful. xx


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