Inspired advice for growing your business, your brand and your base

Grow your brand
Are you busting your backside in your business but not making the kind of progress you’d like?

Have I got a game changer for you.

Over the last 6 months I’ve done some incredible business courses and I’ve come to love talking, writing and sharing about all things business.

At the moment I’m studying Marie Forleo’s B-School and I’m feeling SERIOUSLY inspired after watching Simon Sinek’s Tedx talk.

It’s all about knowing your why (and before you groan, roll your eyes and move your mouse towards the “get me out of here” button, bear with me for a sec).

If I said these words to you how would they make you feel:

People don't buy what you do they buy why you do it

I’ll say it again.

“People don’t buy what you do, they buy WHY you do it”.

Wow, right?

Tell me if this sounds familiar… You’re blogging prolifically, you’ve already got three free opt-ins and you’re Facebooking like Twitchy from Hoodwinked on speed but you feel like NOBODY CARES.

Here’s why:

How can anyone really connect with you or care about what you’re doing if they don’t know why you’re doing it?

I know, I know. You’ve been told to sell the features and benefits.

People want to know what your product, service or offering will do for them.

How it will help them.

But how does that make you or your offering any different from the thousands of others out there?

The answer is: it doesn’t.

If you want people to care, you have to give them something to care about.

You need to share what you believe, what you want to achieve, who you want to help and the difference you want to make. You need to give people something to care about, engage with and relate to and you need to make it relevant to them.

Here’s an example.

Let’s say I run a cosmetics company that sells lipstick. Here’s the pitch:

Buy our lush, luxurious and sexy red lipstick. It’ll make guys swoon and girls see green.

Are you excited? Do you want to buy it?

There are 100 other red lipsticks out there that’ll achieve the same thing. Why should you want this one?

Let’s try again, but this time with purpose.

At CosmetiCon we believe you have the divine feminie right to feel sexy, sophisticated and gorgeous. Every. Single. Day. When you wear this incredibly lush and luxurious red lipstick, guys will swoon and girls will see green.

Which offering inspires you more?

Here’s another example.

I’m Sarah and I’m a coach who will help you love your business, yourself and your life.

Sure you know what I do and what coaching will do for you – but do you care?

If it sounds like I don’t care, then you as the customer won’t either, right?

How about the alternative:

Hi! I’m Sarah and I’m a coach who helps women everywhere kick ass, love themselves, live their dreams and rock their goals. My message is yes you can, yes you deserve it and yes you’re good enough! Whatever you want in life and in business – you can do it. I’m all about truth, trust, transparency and building a BS free zone full of information to inspire, support and empower you to own the s**t out of who you are, to rock the boat, to tear up the box and to write your own rules. I want to help you build a business you love (that loves you back) without going broke or burning out in the process, so if you’d like a Fairy-Biz-Mother in your corner, let’s work together.

You’re interested, right?

The difference is that in the second script you know WHY I’m coaching; it’s because I believe in you and I believe you deserve to live the most freaking amazing life and build a business you truly love.

That’s compelling.

That’s something you can believe in too.

Sinek says:

The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe [because those people] will take your cause and make it their own.

That means they’ll embrace your cause, share your cause, believe in your cause and it will become THEIR cause.

In business that translates to raving fans who want what you’re selling (hello, people lining up overnight in the rain for concert tickets or the brand new iPhone?).

The other key thing you need to remember is that the people who believe what you believe, who buy what you’re selling and who are part of your cause – your customers; they’re doing it for them, not for you.

Sure they might like you, but they’re showing up for themselves. For what they want, require, need, desire and believe.

Whatever you do in business, you need to remember this:

It’s not about you, it’s about them.

What they’re motivated by. What they want to achieve. How they want to feel.

If you can get crystal clear on WHY you’re in business then you’ll attract people who believe what you believe and who make your cause their cause. They’ll become raving fans who like, follow, support and share your message and you’ll have a business that both serves and is successful.

Now it’s your turn. What’s your why?

Watch the Tedx talk:

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16 Comments on Inspired advice for growing your business, your brand and your base

  1. Sarah Bown | Signed By Sez
    01/05/2015 at 4:52 pm (3 years ago)

    I totally felt today that while my motivation and drive is sky high I am walking around like a zombie frantically looking for my “why”. This post came at a perfect time! Thank you from one Sarah to another 🙂 x

    • Sarah Jensen
      01/05/2015 at 8:23 pm (3 years ago)

      You’re so welcome gorgeous. xx

  2. Megan || Oh Hey! Blog
    28/04/2015 at 1:02 pm (3 years ago)

    Loooove finding new Ted talks to watch and this was really fascinating. Sometimes it feels like you hear the same advice over and over, the trick is really to LISTEN to it and do something with it. Thanks for sharing your advice 🙂

    Megan ||

    • Sarah Jensen
      01/05/2015 at 8:20 pm (3 years ago)

      I totally agree Megan. Sometimes we just need to hear something one more time at the right time and in the right way for that beautiful light bulb moment to occur. So happy you enjoyed the post. Sarah x

  3. Bec Jerdan
    22/04/2015 at 5:18 pm (3 years ago)

    SUCH a great post Sarah! Loved the before and after script examples. I’m off to watch the Ted Talks now!

    • Sarah Jensen
      25/04/2015 at 6:52 pm (3 years ago)

      So glad you liked it Bec. Enjoy Simon’s Ted Talk – it’s FREAKING AWESOME! 🙂

  4. Katherine - The Beauty Of Life
    22/04/2015 at 2:08 pm (3 years ago)

    Every time I watch that video, I feel a renewed surge of energy in my ‘why’! And I just love how you’ve broken it down in this post. Thanks for sharing, Sarah!

    • Sarah Jensen
      25/04/2015 at 6:48 pm (3 years ago)

      I totally agree with you Katherine. It’s such a great one to go back to again and again to reconnect with that deep, beautiful drive that got you started. 🙂

  5. Chloe
    22/04/2015 at 12:45 pm (3 years ago)

    LOVE this post! Full of helpful and actionable advice…. Thank you for putting the time into sharing it x

    • Sarah Jensen
      25/04/2015 at 6:46 pm (3 years ago)

      My pleasure lovely. Thanks for taking the time to read it and share your thoughts. I appreciate it. xx

  6. Katie
    22/04/2015 at 12:44 pm (3 years ago)

    Yes, one of my favourite talks to listen to also! x

    • Sarah Jensen
      25/04/2015 at 6:46 pm (3 years ago)

      Thanks for sharing Katie. It’s definitely a good one. 🙂

  7. Sara
    22/04/2015 at 9:42 am (3 years ago)

    This is so true when it comes to business and has come at the perfect time for me and my retro business. My why is that i believe in passionate expression through authentic, bold, retro, flare.

    • Sarah Jensen
      25/04/2015 at 6:45 pm (3 years ago)

      I love how clear but also how catchy your WHY is Sara. It flows so beautifully and really captures my attention. It makes me want to know more about you and what you do. Amazing work. xx

  8. Bianca ZEN
    17/04/2015 at 11:31 pm (3 years ago)

    Thank you, Sarah! This was really helpful.
    The big “WHY” is something that has been on my mind for several months now and I clearly understand that this is the catalyst that moves my engine (read business/ blog) ahead.

    I wrote down my answer so as to remember it and to search for it whenever I feel stuck or demotivated. Here it is, I’ll share it with you, knowing that so many of us can relate to this.

    I’m doing what I’m doing, in my case running my fair-trade business & blog, because I want to help. Because I want to serve & to inspire others. Because I want to be of service. Because I want to put something good & beautiful & inspirational out in the world. Because I want to leave my mark.

    These answers build my motivation, my fuel to move forward and to do a great job, even at times when no one seems to care. Fortunately, as soon as I remember my big why, things start to evolve and to turn for the better.

    Thank you for this post! I really enjoyed reading it.

    • Sarah Jensen
      25/04/2015 at 6:44 pm (3 years ago)

      You’re so very welcome Bianca. I LOVE your why. Helping others, contributing, making a difference, leaving your mark – they are such beautiful drivers to keep you going. Keep up the amazing and inspiring work lovely! xx


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